Le Tigre
American preppy sportswear brand launched in 1977 to rival Lacoste. The leaping tiger graphic above the wordmark is the constant identifier; square or rectangular tags with the tiger in a prominent bounding pose and bold lettering mark the 1980s–90s peak.
- Origin
- USA
- Founded
- 1977
- Category
- Athletic & Streetwear
- Documented eras
- 4
How Le Tigre labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1980–1989
1980s vintage Le Tigre tags
Tags often feature a prominent tiger graphic Square or rectangular tags with bold lettering.
- Tags often feature a prominent tiger graphic.
- Square or rectangular tags with bold lettering.
- Include size indicators and “Made in U.S.A.” labeling.
- Some tags may include additional branding like “Campus” alongside Le Tigre.
How to spot it
Tags often feature a prominent tiger graphic — confirms this label era.
Value signal
Good vintage demand; 1980s label detail is a key value driver.
1990–1999
1990s vintage Le Tigre tags
Continued use of the tiger graphic, often in a leaping pose Tags with bold serif lettering and size indicators.
- Continued use of the tiger graphic, often in a leaping pose.
- Tags with bold serif lettering and size indicators.
- Variety in tag shapes, including square and rectangular formats.
- Production still primarily in the U.S.A., indicated on the tags.
How to spot it
Continued use of the tiger graphic, often in a leaping pose — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage Le Tigre tags
Introduction of darker colors and more modern tag designs Loop tags become more common.
- Introduction of darker colors and more modern tag designs.
- Loop tags become more common.
- Bold serif lettering remains, often paired with size information on a separate tag.
- Transition to production in China and Vietnam, as indicated on the tags.
How to spot it
Introduction of darker colors and more modern tag designs — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage Le Tigre tags
Modern layouts while retaining the classic tiger logo Use of various colors and materials for tags.
- Modern layouts while retaining the classic tiger logo.
- Use of various colors and materials for tags.
- Increased variety in tag styles and designs.
- Production locations include China and Vietnam, noted on the tags.
How to spot it
Modern layouts while retaining the classic tiger logo — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.