Lonsdale
London boxing brand long tied to terrace and subculture style. The lion crest above the arched wordmark dates the bulk of its vintage.
- Origin
- England
- Founded
- 1960
- Category
- Athletic & Streetwear
- Documented eras
- 3
How Lonsdale labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
Lion-Crest Bold Tags
Often bold blue and red tags carrying the iconic Lonsdale logo with the lion, rectangular with clear bold lettering, some with the size below the main logo.
- Often features bold colors such as blue and red.
- Includes the iconic Lonsdale logo with the lion.
- Tags are usually rectangular with clear, bold lettering.
- Some tags include size indicators directly below the main logo.
How to spot it
The lion crest above 'Lonsdale London'.
Value signal
Strong; 90s Lonsdale has a terrace-culture following.
2000–2009
Vibrant Multi-Colour Tags
More vibrant colours like yellow and multi-colour designs, the logo consistent with the lion and bold 'Lonsdale London', rectangular with size indicators.
- Introduction of more vibrant colors like yellow and multiple color designs.
- Logo remains consistent with the lion and bold “Lonsdale London” text.
- Rectangular tags often paired with size indicators.
- Occasionally features additional text or branding messages on the tag.
How to spot it
Vibrant tags, the lion and 'Lonsdale London'.
Value signal
Common; modest resale.
2010–2019
Sleek Dark Minimal Tags
A more modern sleek design in darker colours like black, the classic logo kept within more minimalist layouts, with comprehensive multi-region sizing.
- More modern, sleek design with darker colors like black.
- Maintains the classic logo but incorporates more minimalist layouts.
- Tags often include comprehensive size indicators for different regions.
- Some tags have a more simplistic look, focusing on clarity and readability.
How to spot it
A sleek black minimalist tag with the classic logo.
Value signal
Modern; priced on the piece.