Lotto
Italian sport brand from the Montebelluna district. 'Made in Italy' and the bold geometric wordmark mark its 1980s output.
- Origin
- Italy
- Founded
- 1973
- Category
- Athletic & Streetwear
- Documented eras
- 4
How Lotto labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1980–1989
'Made in Italy' Bold Tags
Bold simple fonts with a prominent Lotto logo, tags often carrying 'Made in Italy'; collaboration pieces such as the Boris Becker line carry athlete endorsements.
- Feature bold and simple fonts with a prominent Lotto logo.
- Tags often include the text “Made in Italy,” emphasizing the brand’s Italian origins.
- Collaboration pieces, such as those for tennis star Boris Becker, may include specific athlete endorsements.
How to spot it
A bold Lotto logo with 'Made in Italy'.
Value signal
Strong; 80s Italian-made Lotto is a sought era.
1990–1999
Stylised Multilingual Tags
More colour with the logo still central but more stylised, tags often multilingual as the brand expanded internationally, with composition and care detail.
- Introduction of more color in the tags, with the Lotto logo still central but more stylized.
- Tags may include multiple languages and show the expansion of the brand into international markets.
- Material composition and care instructions begin to appear more prominently on the tags.
How to spot it
A stylised multilingual Lotto tag.
Value signal
Solid 90s vintage; value tracks the garment.
2000–2009
Varied Offshore-Make Tags
More varied colour and layout in horizontal and vertical formats, synthetic fabrics, with production expanding beyond Italy to Indonesia and China.
- Tags from this era are more varied in color and design, featuring both horizontal and vertical layouts.
- Increased use of synthetic fabrics reflected in the material details listed on the tags.
- Production countries expand outside Italy, with tags noting manufacturing in places like Indonesia and China.
How to spot it
Varied tags noting non-Italy manufacture.
Value signal
Common; modest resale.
2010–2019
Sleek Minimalist Tags
Modern sleek tags with a clear minimalist aesthetic, varied colours and detailed logos, with a global production approach.
- Modern and sleek design elements, with a clear and minimalist aesthetic.
- Usage of multiple colors and detailed logos, including collaborations with brands like Primark.
- Tags indicate a global production approach, with many items manufactured in Asia.
How to spot it
A sleek minimalist Lotto tag.
Value signal
Modern; priced on the piece.