Louis Vuitton
Parisian malletier founded in 1854. On garments, embossed leather and embroidered 'Louis Vuitton Paris' tags — and the later ® mark — date the piece.
- Origin
- France
- Founded
- 1854
- Category
- High Fashion
- Documented eras
- 5
How Louis Vuitton labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1970–1979
Address-Line Heritage Tags
Tags read 'Louis Vuitton Paris' with address lines like 1 Rue Scribe or 149 New Bond St., early logos and badges carrying decorative elements and award medals.
- Features “Louis Vuitton Paris” with location addresses like 1 Rue Scribe and 149 New Bond St. London.
- Early Louis Vuitton logos and badges have distinctive decorative elements and often display medals or awards.
- The design focuses on historical and prestigious branding.
How to spot it
Address lines and award medals on the tag.
Value signal
Rare and collector-grade; 70s LV garments seldom surface.
1980–1989
Embossed Leather Tags
Stitched-on leather tags embossed 'Louis Vuitton Paris Made in France', some noting 'Manufactured in the USA under special license', wool tags carrying fibre and care detail.
- Stitched-on leather tags with embossed “Louis Vuitton Paris Made in France” text.
- Some tags include “Manufactured in the USA under special license” for American-made products.
- Wool tags show fiber compositions, cleaning instructions, and origin information.
How to spot it
An embossed leather 'Louis Vuitton Paris' tag.
Value signal
Strong; 80s LV apparel is highly sought.
1990–1999
Embroidered Fabric Tags
Embroidered logos on fabric tags reading 'Louis Vuitton Paris' with added sizing tags; leather tags carry the 'LV' logo with France or Italy make.
- Embroidered logos on fabric tags with “Louis Vuitton Paris” text and additional sizing tags.
- Leather tags often feature the “LV” logo along with “Made in France” or “Made in Italy.”
- Composition tags on clothing provide fiber details and care instructions.
How to spot it
An embroidered fabric 'Louis Vuitton Paris' tag.
Value signal
Strong; authentication essential given the brand.
2000–2009
Gold-on-Dark Tags
Tags feature 'Louis Vuitton Paris' in gold on a dark fabric ground; leather tags use yellow stitching with France or Italy make.
- Tags feature “Louis Vuitton Paris” in a golden font on a dark fabric background.
- Leather tags include yellow stitching with “Made in France” or “Made in Italy” text.
- Care tags provide cleaning instructions, fiber composition, and country of manufacture.
How to spot it
Gold 'Louis Vuitton Paris' on a dark ground.
Value signal
Solid; condition- and authentication-driven.
2010–2019
Registered-Mark Tags
Consistent with the 2000s but usually adding the ® registered-trademark symbol; leather tags embossed 'Louis Vuitton Paris' with the ® mark and origin.
- Tags are consistent with the 2000s era but often include an “®” registered trademark symbol.
- Leather tags are embossed with “Louis Vuitton Paris” and the “®” mark, along with country of origin.
- Fabric tags feature “Louis Vuitton Paris” text with bold gold letters on dark backgrounds.
How to spot it
The ® mark beside 'Louis Vuitton Paris'.
Value signal
Modern; priced on the piece, authentication essential.