Mexx
Dutch fashion brand founded in 1986 from the merger of Moustache and Emanuelle. Simple minimalist sans-serif 'Mexx' on basic grounds marks the 1990s; 'Mexx Women', 'Mexx Men', and bold contrasting colourways track the 2000s brand expansion.
- Origin
- Netherlands
- Founded
- 1986
- Category
- Designer & Casual
- Documented eras
- 3
How Mexx labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
1990s vintage Mexx tags
Typically featured simple, minimalist designs The logo often displayed in a straightforward, sans-serif font.
- Typically featured simple, minimalist designs.
- The logo often displayed in a straightforward, sans-serif font.
- Tags were generally black or dark-colored, with white lettering.
- Occasional use of a border around the tag for emphasis.
How to spot it
Typically featured simple, minimalist designs — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage Mexx tags
Tags began to incorporate more branding variations, including “Mexx Women” for specific lines Use of contrasting colors, such as black tags with white or silver lettering.
- Tags began to incorporate more branding variations, including “Mexx Women” for specific lines.
- Use of contrasting colors, such as black tags with white or silver lettering.
- Introduction of different textures and materials for tags, providing a tactile element.
- Some tags featured additional design elements, like small decorative icons or patterns.
How to spot it
Tags began to incorporate more branding variations, including “Mexx Women” for specific lines — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage Mexx tags
Continued evolution with a more modern, streamlined look Increased use of bold fonts and clearer branding elements.
- Continued evolution with a more modern, streamlined look.
- Increased use of bold fonts and clearer branding elements.
- More diverse color palettes, including red tags and variations in gray.
- Emphasis on brand distinction with tags like “XX by Mexx” for sub-brands.
How to spot it
Continued evolution with a more modern, streamlined look — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.