Missoni
The Italian knitwear house famous for zigzag patterns. The oval 'M' emblem and 'Missoni Dal 1953' wording run through its tags.
- Origin
- Italy
- Founded
- 1953
- Category
- High Fashion
- Documented eras
- 4
How Missoni labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1980–1989
Oval-Logo & Sport Tags
Tags carry the 'Missoni' logo inside an oval; 'Sport Missoni' is a common sportswear variation, some with a secondary size tag.
- Tags often feature the “Missoni” logo inside an oval shape.
- Sport Missoni” is a common branding variation for sportswear.
- Some tags include a secondary smaller tag with size information.
How to spot it
The 'Missoni' logo inside an oval.
Value signal
Strong; 80s Missoni knitwear is highly sought.
1990–1999
'Sport Missoni' & Uomo Tags
The oval logo continued with 'Sport Missoni' or 'Missoni Uomo' descriptors, collaboration tags like 'Missoni for Nordstrom', usually 'Made in Italy'.
- Logo remains within an oval shape, sometimes with “Sport Missoni” or “Missoni Uomo” descriptors.
- Collaboration tags like “Missoni for Nordstrom” showcase partnerships.
- Tags commonly include “Made in Italy” to emphasize Italian craftsmanship.
How to spot it
Oval logo with 'Sport Missoni' or 'Uomo'.
Value signal
Strong; 90s Missoni sells well.
2000–2009
Bright-Ground Loop Tags
The classic oval logo on brighter colour grounds, loop tags with bold 'Missoni' lettering introduced, 'Missoni Sport' persisting.
- Tags maintain the classic oval logo but may be sewn on more brightly colored backgrounds.
- Loop tags with bold “Missoni” lettering are introduced.
- Missoni Sport” branding persists with emphasis on athletic wear.
How to spot it
The oval logo on a bright loop tag.
Value signal
Common; modest resale.
2010–2019
'Missoni Dal 1953' Orange Tags
Modern oval-logo layouts continue, with bold orange rectangular tags marked 'Missoni Dal 1953' and bright orange loop tags.
- Modern layouts with “Missoni” lettering within an oval continue to define the brand.
- Introduction of bold, orange rectangular tags marked “Missoni Dal 1953.
- Updated loop tags in bright orange signify a contemporary touch while retaining brand heritage.
How to spot it
Bold orange tags reading 'Missoni Dal 1953'.
Value signal
Modern; priced on the piece.