Moncler
Alpine down-jacket house founded near Grenoble. The rooster-and-mountain logo, the 'Grenoble' subtext, and the cartoon care guide run through its tags.
- Origin
- France
- Founded
- 1952
- Category
- Outdoor & Heritage
- Documented eras
- 4
How Moncler labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1970–1989
'Grenoble' Rooster Tags
Tags carry the red-and-blue rooster and Mont Blanc logo, bold 'MONCLER' often with the 'Grenoble' designation, some with 'Made in France' and a multicolour cartoon care guide.
- Tags feature the recognizable red and blue rooster and the Mont Blanc logo.
- Bold “MONCLER” text is often accompanied by the “Grenoble” designation.
- Some tags include the “Made in France” label and a multicolored cartoon instruction guide.
How to spot it
The rooster logo with 'Grenoble', cartoon care guide.
Value signal
Rare and highly prized; vintage Grenoble-era Moncler.
1990–1999
Square 'Norme AFNOR' Tags
Square or rectangular tags with bold 'MONCLER' and the rooster, 'Grenoble' subtext and number sizing, some with 'Norme AFNOR', 'Veritable' and 'Duvet Neuf' wording.
- Typically feature a square or rectangular format with bold “MONCLER” lettering and the distinctive rooster logo.
- The “Grenoble” subtext and sizing information (numbers like 4 or 6) appear on the tags.
- Some feature the “Norme AFNOR” designation along with “Veritable” and “Duvet Neuf.”
How to spot it
'Norme AFNOR' / 'Duvet Neuf' wording on the tag.
Value signal
Strong; 90s Moncler down jackets are sought.
2000–2009
Loop-Style Rooster Tags
Loop-style tags appeared with the rooster and 'MONCLER' text, some on brown grounds or traditional navy, sizing typically shown separately.
- Tags start to include a loop-style version, with the distinctive rooster logo and “MONCLER” text.
- Some tags have brown backgrounds or utilize the more traditional navy colors.
- The sizing details are typically displayed separately from the main logo.
How to spot it
A loop-style tag with the rooster logo.
Value signal
Solid; Moncler's resale stays strong across eras.
2010–2019
Updated Branding Tags
Rectangular tags keep the distinctive logo with updated 'MONCLER' branding, sizing on the main tag or a separate loop, the cartoon care guide still present on some items.
- Tags remain rectangular and feature the same distinctive logo and text but with updated “MONCLER” branding.
- The sizing info is usually on the main tag or as a separate loop.
- The signature cartoon instruction guide is still present in some items.
How to spot it
Updated 'MONCLER' branding, sizing on a loop.
Value signal
Modern; still strong resale, authentication advised.