Monsoon
London fashion brand founded by Peter Simon in 1973, known for ethnic and exotic textiles. The hand-drawn 'Monsoon' logo in brown or red marks the 1980s founding era; the standardised bold wordmark and 'Accessorize' companion-brand wording track the 1990s.
- Origin
- England
- Founded
- 1973
- Category
- Designer & Casual
- Documented eras
- 4
How Monsoon labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1980–1989
1980s vintage Monsoon tags
Distinctive hand-drawn style logo in brown or red colors Typically featured a simple design with the brand name “Monsoon” prominently displayed.
- Distinctive hand-drawn style logo in brown or red colors.
- Typically featured a simple design with the brand name “Monsoon” prominently displayed.
- Tags were usually made of woven fabric, emphasizing a handmade aesthetic.
How to spot it
Distinctive hand-drawn style logo in brown or red colors — confirms this label era.
Value signal
Good vintage demand; 1980s label detail is a key value driver.
1990–1999
1990s vintage Monsoon tags
Transition to more structured and standardized font styles Introduction of additional text like “100% Linen” or specific collection names.
- Transition to more structured and standardized font styles.
- Introduction of additional text like “100% Linen” or specific collection names.
- Tags often included size and country information such as “UK/EUR/USA”.
How to spot it
Transition to more structured and standardized font styles — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage Monsoon tags
More modern and uniform font style, usually in bold letters Tags were often accompanied by collection names or material information.
- More modern and uniform font style, usually in bold letters.
- Tags were often accompanied by collection names or material information.
- Tags featured brighter colors and more elaborate designs.
How to spot it
More modern and uniform font style, usually in bold letters — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage Monsoon tags
Use of a more minimalist and sleek design approach Tags often included branding elements such as logos or specific collection motifs.
- Use of a more minimalist and sleek design approach.
- Tags often included branding elements such as logos or specific collection motifs.
- Materials and colors varied, reflecting diverse seasonal collections.
How to spot it
Use of a more minimalist and sleek design approach — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.