Naf Naf
French fashion house founded in 1973 by the Pariente brothers. Bold playful 'NAF NAF' in uppercase with a pig-mascot motif marks the 1980s founding era; the shift to black-and-white schemes and a more refined logo tracks the 1990s.
- Origin
- France
- Founded
- 1973
- Category
- Designer & Casual
- Documented eras
- 4
How Naf Naf labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1980–1989
1980s vintage Naf Naf tags
Prominent use of bold, playful fonts Tags often feature the brand name “NAF NAF” with simple, straightforward designs.
- Prominent use of bold, playful fonts.
- Tags often feature the brand name “NAF NAF” with simple, straightforward designs.
- Some tags include additional descriptive text or series names such as “Premiere Serie.”.
How to spot it
Prominent use of bold, playful fonts — confirms this label era.
Value signal
Good vintage demand; 1980s label detail is a key value driver.
1990–1999
1990s vintage Naf Naf tags
Introduction of more varied tag designs, including black and white color schemes Tags often feature detailed logos or additional graphics.
- Introduction of more varied tag designs, including black and white color schemes.
- Tags often feature detailed logos or additional graphics.
- Some tags incorporate more complex fonts and additional branding elements like “Collection” or specific product lines.
How to spot it
Introduction of more varied tag designs, including black and white color schemes — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage Naf Naf tags
Tags adopt a more modern look with clean lines and contemporary fonts Increased use of monochromatic color schemes, often in black, white, or grey.
- Tags adopt a more modern look with clean lines and contemporary fonts.
- Increased use of monochromatic color schemes, often in black, white, or grey.
- Tags may include additional details such as production information or specific care instructions.
How to spot it
Tags adopt a more modern look with clean lines and contemporary fonts — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage Naf Naf tags
Continued use of modern, minimalist designs with a focus on simplicity Variety of tag materials and textures, reflecting a modern branding approach.
- Continued use of modern, minimalist designs with a focus on simplicity.
- Variety of tag materials and textures, reflecting a modern branding approach.
- Some tags feature slogans or additional branding like “Le Grand Méchant Look” to highlight specific collections or marketing campaigns.
How to spot it
Continued use of modern, minimalist designs with a focus on simplicity — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.