Napapijri
Italian outdoor brand with a Scandinavian name. The boxed geometric wordmark and the 'geographic' subtext date its tags.
- Origin
- Italy
- Founded
- 1987
- Category
- Outdoor & Heritage
- Documented eras
- 3
How Napapijri labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
Cordura & Globe Tags
Square and rectangular tags with bold serif 'Napapijri', often with 'Cordura TTX4' and 'Teflon HT' treatment descriptors, in white, blue or black, sometimes with a globe illustration.
- Square and rectangular tags with “Napapijri” in a bold, serif typeface.
- Often accompanied by descriptors like “Cordura TTX4” and “Teflon HT” for water-repellent and breathable treatment.
- Distinctive color schemes, typically using white, blue, or black backgrounds.
- Occasional illustrations, such as a globe or world map, reflecting the brand’s adventurous spirit.
How to spot it
Serif 'Napapijri' with Cordura/Teflon descriptors.
Value signal
Strong; 90s Napapijri has a steady following.
2000–2009
'geographic' Subtext Tags
Modern rectangular tags with bold serif 'Napapijri' over 'geographic' in smaller text, often with extra size tags and globe or adventure patches.
- Modern rectangular tags featuring “Napapijri” in bold, serif letters with “geographic” below in smaller text.
- Commonly features extra size tags or indicators, sometimes separate from the main tag.
- Logos sometimes incorporate images like globes or adventure-themed patches.
- Loop tags or woven labels for style consistency, usually in neutral or vibrant colors.
How to spot it
Bold 'Napapijri' over a small 'geographic'.
Value signal
Common; modest resale.
2010–2019
Sleek Minimalist Tags
Sleeker minimalist tags keep the classic logo and 'geographic' text, in varied background colours, often with a separate 'Made in Turkey'-type tag.
- Tags with a sleeker, minimalist design retaining the classic Napapijri logo and “geographic” text.
- Variety in background colors, from vibrant orange to darker tones, reflecting different collections.
- Production location often indicated with separate tags like “Made in Turkey.”
- Adventure-oriented illustrations reduced but still present on specific collections.
How to spot it
A minimalist tag with the classic logo and 'geographic'.
Value signal
Modern; priced on the piece.