New Look
British high-street fashion retailer founded by Tom Singh in Taunton in 1969. Simple 'NEW LOOK' in bold capitals on white or navy tags marks the 1980s; a stylised graphic element alongside the wordmark and product-line wording track the 1990s expansion.
- Origin
- England
- Founded
- 1969
- Category
- Designer & Casual
- Documented eras
- 4
How New Look labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1980–1989
1980s vintage New Look tags
Often features a simple, clean logo with “NEW LOOK” in capital letters Tags are usually white with black or navy blue lettering.
- Often features a simple, clean logo with “NEW LOOK” in capital letters.
- Tags are usually white with black or navy blue lettering.
- Some tags may include additional branding like “Finest Quality in Tailoring.”.
How to spot it
Often features a simple, clean logo with “NEW LOOK” in capital letters — confirms this label era.
Value signal
Good vintage demand; 1980s label detail is a key value driver.
1990–1999
1990s vintage New Look tags
Introduction of a more stylized logo, sometimes including a line or graphic element Tags may feature a unique icon or symbol alongside the brand name.
- Introduction of a more stylized logo, sometimes including a line or graphic element.
- Tags may feature a unique icon or symbol alongside the brand name.
- Color variations become more common, including light blue and green accents.
How to spot it
Introduction of a more stylized logo, sometimes including a line or graphic element — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage New Look tags
More modern fonts and designs, often with bolder text Tags frequently include specific product lines, such as “NEW LOOK MEN” or “DENIM.
- More modern fonts and designs, often with bolder text.
- Tags frequently include specific product lines, such as “NEW LOOK MEN” or “DENIM.
- Tags may include additional information like size and care instructions in a standardized layout.
How to spot it
More modern fonts and designs, often with bolder text — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage New Look tags
Use of contemporary design elements, including minimalistic and sleek layouts Tags often have a more polished look, sometimes with glossy finishes.
- Use of contemporary design elements, including minimalistic and sleek layouts.
- Tags often have a more polished look, sometimes with glossy finishes.
- Emphasis on modern branding, possibly featuring updated logos or typefaces.
How to spot it
Use of contemporary design elements, including minimalistic and sleek layouts — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.