North Sails
San Diego sailing-equipment maker founded by Lowell North in 1957. The circular N/S logo divided by a horizontal line with 'Est. 1958' wording marks the 1990s sailing-lifestyle apparel era; loop tags with the same emblem track the 2000s.
- Origin
- USA
- Founded
- 1957
- Category
- Outdoor & Heritage
- Documented eras
- 3
How North Sails labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
1990s vintage North Sails tags
Classic circular logo with “N” and “S” divided by a horizontal line Tags often featured the text “Est. 1958.”.

- Classic circular logo with “N” and “S” divided by a horizontal line.
- Tags often featured the text “Est. 1958.”.
- Square or rectangular tags with bold serif lettering.
- Some tags included size indicators, sometimes separately.
How to spot it
Classic circular logo with “N” and “S” divided by a horizontal line — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage North Sails tags
Modern look with a mix of colors and designs Loop tags introduced, featuring “Est. 1958.”.

- Modern look with a mix of colors and designs.
- Loop tags introduced, featuring “Est. 1958.”.
- Combination of logo and size information in one tag.
- Tags often feature additional branding like the USA flag.
How to spot it
Modern look with a mix of colors and designs — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage North Sails tags
Modern layouts with updated branding styles Various colors and materials used for tags.

- Modern layouts with updated branding styles.
- Various colors and materials used for tags.
- Tags often include detailed information such as collaboration details (e.g., 36th America’s Cup).
- Retained the classic circular logo with “N” and “S.”.
How to spot it
Modern layouts with updated branding styles — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.