Old Navy
Gap Inc.'s affordable family fashion brand launched in 1994. The blue-oval 'OLD NAVY' logo on rectangular white tags marks the 1990s founding era; 'Classic' style tags in solid black or blue and specific line names like 'Pixie' track the 2000s–10s.
- Origin
- USA
- Founded
- 1994
- Category
- Designer & Casual
- Documented eras
- 3
How Old Navy labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
1990s vintage Old Navy tags
Rectangular white tag with “OLD NAVY” in a blue oval logo Tags include size information, such as “S” or “L,” and “Made in Mexico” or “Made in Vietnam.”.
- Rectangular white tag with “OLD NAVY” in a blue oval logo.
- Tags include size information, such as “S” or “L,” and “Made in Mexico” or “Made in Vietnam.”.
- Denim tags have “BLUE JEANS” or “The Best in Denim” text in blue with a red border.
How to spot it
Rectangular white tag with “OLD NAVY” in a blue oval logo — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage Old Navy tags
Square or rectangular tags often in black or blue, including the oval “OLD NAVY” logo “Classic” styles feature a black tag with “CLASSIC” and size information in yellow.
- Square or rectangular tags often in black or blue, including the oval “OLD NAVY” logo.
- “Classic” styles feature a black tag with “CLASSIC” and size information in yellow.
- Some include “Made in Indonesia” or “Made in Vietnam” labels.
How to spot it
Square or rectangular tags often in black or blue, including the oval “OLD NAVY” logo — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage Old Navy tags
Tags are blue or white, with “OLD NAVY” and additional information in contrasting colors Sometimes include “Pixie” for pants, or “Outlet” for discount items.
- Tags are blue or white, with “OLD NAVY” and additional information in contrasting colors.
- Sometimes include “Pixie” for pants, or “Outlet” for discount items.
- “L/G/G” sizing includes international measurements.
How to spot it
Tags are blue or white, with “OLD NAVY” and additional information in contrasting colors — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.