Paul & Shark
Italian sailing-lifestyle brand launched in 1972, inspired by a clipper's sail. The white shark icon with 'yachting' in red cursive and 'Made in Italy' marks the 1980s; the gold 'Paul & Shark' wordmark on navy grounds with 'Est. 1972' wording tracks the 1990s–2000s.
- Origin
- Italy
- Founded
- 1972
- Category
- Outdoor & Heritage
- Documented eras
- 4
How Paul & Shark labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1980–1989
1980s vintage Paul & Shark tags
Typically feature the “yachting” logo with a white shark icon Made in Italy prominently displayed.
- Typically feature the “yachting” logo with a white shark icon.
- Made in Italy prominently displayed.
- Bold “Paul & Shark” lettering with a serif style, often in gold thread.
How to spot it
Typically feature the “yachting” logo with a white shark icon — confirms this label era.
Value signal
Good vintage demand; 1980s label detail is a key value driver.
1990–1999
1990s vintage Paul & Shark tags
The shark logo is usually outlined in white, with “yachting” in bright red cursive “Paul & Shark” lettering is in gold, paired with “Made in Italy.”.
- The shark logo is usually outlined in white, with “yachting” in bright red cursive.
- “Paul & Shark” lettering is in gold, paired with “Made in Italy.”.
- Sometimes includes additional descriptors like “sportswear” or “100% puro cotone.”.
How to spot it
The shark logo is usually outlined in white, with “yachting” in bright red cursive — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage Paul & Shark tags
More modern appearance with darker tags and clear contrast stitching Often includes specific collection names like “Typhoon 20000.”.
- More modern appearance with darker tags and clear contrast stitching.
- Often includes specific collection names like “Typhoon 20000.”.
- Separate loop tags introduced with “Made in Italy” inscriptions.
How to spot it
More modern appearance with darker tags and clear contrast stitching — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage Paul & Shark tags
Consistent logo across different collections with gold lettering and white shark icon Innovative layouts with variations in shape and materials.
- Consistent logo across different collections with gold lettering and white shark icon.
- Innovative layouts with variations in shape and materials.
- Tags often feature contrasting colored threads for accent details.
How to spot it
Consistent logo across different collections with gold lettering and white shark icon — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.