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Designer & Casual

Paul Smith

The Nottingham designer known for classic British tailoring with a twist. The handwritten signature logo and sub-labels date the tag.

Paul Smith label
Origin
England
Founded
1970
Category
Designer & Casual
Documented eras
3
Label timeline

How Paul Smith labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.

  1. 1990–1999

    'Made in England' Signature Tags

    Rectangular tags with the 'Paul Smith' signature cursive, 'Made in England' prominent, PSJ sub-labels on some pieces, and yellow-cursive Paul Smith Jeans tags.

    'Made in England' Signature Tags label
    • Often rectangular, featuring “Paul Smith” in the signature cursive font.
    • “Made in England” appears prominently on many tags, reflecting the brand’s origin.
    • PSJ sub-labels, such as “PSJ 1946,” are also included on some pieces from this period.
    • Paul Smith Jeans tags have a characteristic yellow cursive font with “M” size labels.

    How to spot it

    The signature cursive with 'Made in England'.

    Value signal

    Strong; 90s English-made Paul Smith is a sought era.

  2. 2000–2009

    'PS' Branding, Portugal-Made

    Bold 'PS' branding alongside the cursive 'Paul Smith', 'Made in Portugal' appearing, separate size tags, and green-and-white Paul Smith Jeans labels.

    'PS' Branding, Portugal-Made label
    • Tags often incorporate bold “PS” branding alongside “Paul Smith” in cursive.
    • “Made in Portugal” starts to appear on some tags, reflecting broader manufacturing practices.
    • Separate “Size” tags accompany main labels on many garments.
    • Paul Smith Jeans tags continue to feature, using distinctive green and white labels.

    How to spot it

    Bold 'PS' branding, sometimes 'Made in Portugal'.

    Value signal

    Solid; condition-driven resale.

  3. 2010–2019

    Sub-Label Modern Tags

    Various sub-labels — 'Paul Smith London', 'Paul Smith Women', the colourful 'DINO' label — with jeans tags keeping the white-on-green signature.

    Sub-Label Modern Tags label
    • Various sub-labels emerge, such as “Paul Smith London” and “Paul Smith Women.
    • “DINO” sub-label features a playful mix of colors for a distinctive look.
    • Modern styles like “Paul Smith Women” indicate the expansion of the brand.
    • Jeans tags often feature the classic “Paul Smith” signature in white on green backgrounds.

    How to spot it

    Modern sub-label tags (London, Women, DINO).

    Value signal

    Modern; priced on the piece.

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