Paul Smith
The Nottingham designer known for classic British tailoring with a twist. The handwritten signature logo and sub-labels date the tag.
- Origin
- England
- Founded
- 1970
- Category
- Designer & Casual
- Documented eras
- 3
How Paul Smith labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
'Made in England' Signature Tags
Rectangular tags with the 'Paul Smith' signature cursive, 'Made in England' prominent, PSJ sub-labels on some pieces, and yellow-cursive Paul Smith Jeans tags.

- Often rectangular, featuring “Paul Smith” in the signature cursive font.
- “Made in England” appears prominently on many tags, reflecting the brand’s origin.
- PSJ sub-labels, such as “PSJ 1946,” are also included on some pieces from this period.
- Paul Smith Jeans tags have a characteristic yellow cursive font with “M” size labels.
How to spot it
The signature cursive with 'Made in England'.
Value signal
Strong; 90s English-made Paul Smith is a sought era.
2000–2009
'PS' Branding, Portugal-Made
Bold 'PS' branding alongside the cursive 'Paul Smith', 'Made in Portugal' appearing, separate size tags, and green-and-white Paul Smith Jeans labels.

- Tags often incorporate bold “PS” branding alongside “Paul Smith” in cursive.
- “Made in Portugal” starts to appear on some tags, reflecting broader manufacturing practices.
- Separate “Size” tags accompany main labels on many garments.
- Paul Smith Jeans tags continue to feature, using distinctive green and white labels.
How to spot it
Bold 'PS' branding, sometimes 'Made in Portugal'.
Value signal
Solid; condition-driven resale.
2010–2019
Sub-Label Modern Tags
Various sub-labels — 'Paul Smith London', 'Paul Smith Women', the colourful 'DINO' label — with jeans tags keeping the white-on-green signature.

- Various sub-labels emerge, such as “Paul Smith London” and “Paul Smith Women.
- “DINO” sub-label features a playful mix of colors for a distinctive look.
- Modern styles like “Paul Smith Women” indicate the expansion of the brand.
- Jeans tags often feature the classic “Paul Smith” signature in white on green backgrounds.
How to spot it
Modern sub-label tags (London, Women, DINO).
Value signal
Modern; priced on the piece.