Pelle Pelle
Urban leather outerwear brand founded by Marc Buchanan in Michigan in 1978. Bold 'Pelle' in sans-serif with 'New York' and 'Milan' location wording marks the 1980s; 'Marc Buchanan' branding alongside 'Pelle Pelle' and serialised leather patches date the 1990s–2000s.
- Origin
- USA
- Founded
- 1978
- Category
- Athletic & Streetwear
- Documented eras
- 3
How Pelle Pelle labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1980–1989
1980s vintage Pelle Pelle tags
Bold “Pelle” lettering often in a sans-serif font Inclusion of location names such as “New York” and “Milan.”.
- Bold “Pelle” lettering often in a sans-serif font.
- Inclusion of location names such as “New York” and “Milan.”.
- Size information typically indicated on separate smaller tags beneath the main tag.
How to spot it
Bold “Pelle” lettering often in a sans-serif font — confirms this label era.
Value signal
Good vintage demand; 1980s label detail is a key value driver.
1990–1999
1990s vintage Pelle Pelle tags
Introduction of the “Marc Buchanan” branding alongside “Pelle Pelle.” Rectangular tags with bold serif lettering and sometimes additional design elements like logos.
- Introduction of the “Marc Buchanan” branding alongside “Pelle Pelle.”.
- Rectangular tags with bold serif lettering and sometimes additional design elements like logos.
- Made in Korea tags become more common.
- Tags sometimes include phrases like “New York – Milan” to highlight the brand’s international presence.
How to spot it
Introduction of the “Marc Buchanan” branding alongside “Pelle Pelle.” — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage Pelle Pelle tags
More modern and diverse designs with the inclusion of both “Pelle Pelle” and “Marc Buchanan.” Tags often feature dark colors and bold fonts.
- More modern and diverse designs with the inclusion of both “Pelle Pelle” and “Marc Buchanan.”.
- Tags often feature dark colors and bold fonts.
- Increased variety in tag shapes and sizes, including loop tags.
- Size and care information typically included on separate tags attached beneath the main label.
How to spot it
More modern and diverse designs with the inclusion of both “Pelle Pelle” and “Marc Buchanan.” — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.