Prada
Milanese luxury house built on the rope-framed 'Dal 1913' crest. Plain 'PRADA / MADE IN ITALY' serif tags run remarkably consistent across decades.
- Origin
- Italy
- Founded
- 1913
- Category
- High Fashion
- Documented eras
- 3
How Prada labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1980–1999
Plain Serif 'PRADA' Tags
White rectangular tags with 'PRADA' and 'MADE IN ITALY' in plain black capitals, sizing sometimes on a separate small tag, in a clean serif font.
- White rectangular tags with “PRADA” and “MADE IN ITALY” in simple black capital letters.
- Sometimes includes size information on a separate smaller tag.
- Typography is consistent, with a clean and elegant serif font style.
How to spot it
White tag, serif 'PRADA' over 'MADE IN ITALY'.
Value signal
Strong; 80s–90s Prada is sought — authentication essential.
2000–2009
Darker & Leather Tags
Rectangular tags often in darker or leather materials, 'PRADA' paired with a smaller 'MADE IN ITALY', sizing separate or integrated.
- Rectangular tags often featuring darker or leather materials.
- Includes the “PRADA” name, typically paired with “MADE IN ITALY” in smaller font.
- Size indicators appear separately from the main tag or are integrated with it.
How to spot it
A darker or leather tag with serif 'PRADA'.
Value signal
Solid; condition- and authentication-driven.
2010–2019
Modern White Serif Tags
Modern white rectangular tags keep the bold serif 'PRADA' over 'MADE IN ITALY', sizing on the same or a small separate label.
- Modern white rectangular tags with “PRADA” in the same bold serif font.
- Consistent use of “MADE IN ITALY” underneath the brand name.
- Size information is often included on the same tag or as a smaller, separate label.
How to spot it
A modern white tag, bold serif 'PRADA'.
Value signal
Modern; priced on the piece.