Pull&Bear
Inditex youth fashion brand founded in Narón, Galicia in 1991. Bold serif 'Pull&Bear' with 'Made in Turkey' marks the 1990s founding era; the mix of serif and sans-serif fonts on loop tags with EU sizing tracks the 2000s expansion.
- Origin
- Spain
- Founded
- 1991
- Category
- Designer & Casual
- Documented eras
- 3
How Pull&Bear labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
1990s vintage Pull&Bear tags
Bold serif lettering with “Made in Turkey” inscriptions Tags are rectangular and feature size indicators such as EUR, USA, and MEX.

- Bold serif lettering with “Made in Turkey” inscriptions.
- Tags are rectangular and feature size indicators such as EUR, USA, and MEX.
- Classic color schemes with plain backgrounds, focusing on functionality and readability.
How to spot it
Bold serif lettering with “Made in Turkey” inscriptions — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage Pull&Bear tags
More modern look with a mix of serif and sans-serif fonts Introduction of loop tags for some garments.

- More modern look with a mix of serif and sans-serif fonts.
- Introduction of loop tags for some garments.
- Size information prominently displayed alongside “Made in Turkey” or other country of origin.
- Sometimes includes additional branding elements or design motifs, such as an embossed logo.
How to spot it
More modern look with a mix of serif and sans-serif fonts — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage Pull&Bear tags
Modernized layout with a focus on minimalism and clarity Variety of colors and materials used for the tags, including black and white contrasts.

- Modernized layout with a focus on minimalism and clarity.
- Variety of colors and materials used for the tags, including black and white contrasts.
- Tags may include additional product information or slogans, such as “Updated Garments.”.
- Clear size indicators often paired with manufacturing details, including countries like Vietnam and Portugal.
How to spot it
Modernized layout with a focus on minimalism and clarity — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.