Reebok

How Reebok labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.

1. 1980–1989

   Union Jack, Kicked-Down R

   Eighties tags use the old typeface where the kick of the R drops below the text, with the Union Jack emblem or no emblem at all.

   
   • Tags from the 80s used the old font where the kick of the R goes below the line of text
   • The Union Jack was used as an emblem, or no emblem was added to the tags as shown in the Reebok Warm Up tags

   How to spot it

   The R kicking below the baseline, often beside a Union Jack.

   Value signal

   Desirable; 80s Reebok with the Union Jack is a sought era.

2. 1990–1995

   Vector Emblem Arrives

   The font held steady but the e's curved slightly, and the starburst 'vector' track emblem was introduced to the tags.

   
   • The font remained mostly the same, however the e’s became slightly more curved
   • The track emblem was introduced to the tags

   How to spot it

   The vector/track emblem added next to a near-80s wordmark.

   Value signal

   Strong 90s vintage; the vector era is a reseller favourite.

3. 1996–1999

   Slimmer Wordmark

   The wordmark grew less blocky and the R fell into line with the rest of the text; the vector often appeared as a single solid colour.

   
   • The font was updated, becoming slightly less blocky with the kick of the R moving in line with the rest of the text
   • The track emblem was frequently included, however would often be a solid colour instead of the combination of red and blue used in previous designs

   How to spot it

   A slimmer R level with the text, plus a solid-colour vector.

   Value signal

   Solid; value driven by the garment and graphic.

4. 2000–2005

   Lowercase Tech Font

   A thinner all-lowercase tech font took over, often in red or white-on-red, with script and vector fused into a badge.

   
   • The font was once again updated to a more tech like, thinner font, which is all in lower case
   • The text incorporated on the tags was also often in red, or in white with a red background
   • The script and track emblem were combined into a badge like design on these tags

   How to spot it

   All-lowercase red 'reebok' in a badge with the vector.

   Value signal

   Common; modest resale outside specific collabs.

5. 2006–2009

   Rbk Shorthand

   Some tags reverted to blockier fonts while others ran the shortened tech wordmark, the vector set inside a badge outline.

   
   • Two changes occurred to the font at this time, firstly a shortened version of the tech font with the R being capitalised again
   • Some of the tags reverted to older blockier fonts
   • The track logo was set in a badge like outline

   How to spot it

   A capitalised tech R, vector framed in a badge.

   Value signal

   Low; a quiet period for collector interest.

6. 2010–2019

   Triangle Era, Printed Tags

   The new blocky font debuted and the triangle emblem was often left off entirely; many tags were printed straight onto the garment.

   
   • The new font was debuted on the neck tags, and they would often leave the new triangle emblem off
   • Tags from this time would sometimes be printed on the inside of the garment

   How to spot it

   The blocky 2010s font, frequently printed rather than woven.

   Value signal

   Modern; not vintage, priced on the piece.