Reiss
London premium fashion brand founded by David Reiss in 1971 in Bishopsgate. Minimalist 'REISS' centred on clean white tags marks the 1990s; a slightly modernised font with London heritage wording tracks the 2000s.
- Origin
- England
- Founded
- 1971
- Category
- Designer & Casual
- Documented eras
- 3
How Reiss labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
1990s vintage Reiss tags
Tags from the 1990s typically feature a simple and minimalistic design The “REISS” logo is centered and uses a bold, sans-serif font, often black on a neutral background.
- Tags from the 1990s typically feature a simple and minimalistic design.
- The “REISS” logo is centered and uses a bold, sans-serif font, often black on a neutral background.
- The tags during this era are usually rectangular with clean edges.
- Some tags may have additional details such as a smaller tag indicating size or fabric composition.
How to spot it
Tags from the 1990s typically feature a simple and minimalistic design — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage Reiss tags
Tags from the 2000s continue the minimalist aesthetic but with a slightly more modern feel The “REISS” logo remains in bold, sans-serif font, but the tags may now feature different background colors such as black or dark brown.
- Tags from the 2000s continue the minimalist aesthetic but with a slightly more modern feel.
- The “REISS” logo remains in bold, sans-serif font, but the tags may now feature different background colors such as black or dark brown.
- Some tags may have the logo in contrasting colors like white or light pink, offering a subtle shift from the more monochromatic designs of the 1990s.
- Occasionally, the tags might include additional elements like embroidered outlines or a slight texture to the fabric.
How to spot it
Tags from the 2000s continue the minimalist aesthetic but with a slightly more modern feel — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage Reiss tags
In the 2010s, Reiss tags became more varied in design, reflecting the brand’s broader range of collections The “REISS” logo is still prominent but may appear in different font weights or sizes, sometimes in more refined and thinner lettering.
- In the 2010s, Reiss tags became more varied in design, reflecting the brand’s broader range of collections.
- The “REISS” logo is still prominent but may appear in different font weights or sizes, sometimes in more refined and thinner lettering.
- Tags from this era may also feature additional branding elements, such as “1971 REISS” to signify the brand’s heritage.
- There is more experimentation with color and material, with tags ranging from traditional fabric tags to more modern, textured materials.
How to spot it
In the 2010s, Reiss tags became more varied in design, reflecting the brand’s broader range of collections — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.