Sandro
Parisian fashion house founded by Évelyne Chetrite in 1984. Simple minimalist lowercase 'sandro' marks the 1990s founding era; the shift to bold uppercase 'SANDRO' wordmark and Marais-district heritage wording tracks the 2000s rebranding.
- Origin
- France
- Founded
- 1984
- Category
- High Fashion
- Documented eras
- 3
How Sandro labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
1990s vintage Sandro tags
Features simple, minimalistic design with lowercase lettering The “sandro” logo is presented in a basic serif font, often in light grey or muted tones.
- Features simple, minimalistic design with lowercase lettering.
- The “sandro” logo is presented in a basic serif font, often in light grey or muted tones.
- Tags are typically made of a plain fabric, sewn directly onto the garment.
- Some tags may include additional elements such as size indicators or fabric composition, but these are usually on separate tags.
How to spot it
Features simple, minimalistic design with lowercase lettering — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage Sandro tags
Introduction of a more structured design with emphasis on the “SANDRO” branding in uppercase The tags often feature bold, black text on a contrasting white or beige background.
- Introduction of a more structured design with emphasis on the “SANDRO” branding in uppercase.
- The tags often feature bold, black text on a contrasting white or beige background.
- SANDRO” is prominently displayed in a clean, sans-serif font, sometimes accompanied by “PARIS” in a smaller font below.
- Material of the tags became more refined, with stitched edges giving a more polished appearance.
- Occasional inclusion of decorative elements such as borders or additional text, highlighting the garment’s origin or style.
How to spot it
Introduction of a more structured design with emphasis on the “SANDRO” branding in uppercase — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage Sandro tags
Continues the use of “SANDRO” in uppercase, maintaining the brand’s established identity Tags in this era often use modern materials, with a glossy or satin finish giving a luxurious touch.
- Continues the use of “SANDRO” in uppercase, maintaining the brand’s established identity.
- Tags in this era often use modern materials, with a glossy or satin finish giving a luxurious touch.
- Typography remains clean and simple, but the overall tag design is more varied, with some featuring additional information such as care instructions or store locations.
- Some tags may have a detachable string tag, which is typical for higher-end pieces from this era.
How to spot it
Continues the use of “SANDRO” in uppercase, maintaining the brand’s established identity — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.