T THRIFT TAG DIRECTORY
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Outerwear & Military

Schott

The NYC house that invented the Perfecto motorcycle jacket. 'Schott N.Y.C.' in red, 'Made in USA', and product names like Perfecto and Rancher date its leather and wool.

Schott label
Origin
USA
Founded
1913
Category
Outerwear & Military
Documented eras
6
Label timeline

How Schott labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.

  1. 1960–1969

    Utilitarian N.Y.C. Tags

    Simple, utilitarian tags carrying the 'Schott' name and 'N.Y.C.' location, often worn and aged from the materials used.

    Utilitarian N.Y.C. Tags label
    • Simple, utilitarian designs.
    • Often includes the brand name “Schott” and location “N.Y.C.”
    • Tags may appear worn and aged due to the materials used.

    How to spot it

    A plain utilitarian tag reading 'Schott' and 'N.Y.C.'

    Value signal

    Rare; 60s Schott leather is a genuine collector piece.

  2. 1970–1979

    Perfecto & Western Tags

    A mix of bold and simple designs with the Schott logo and 'N.Y.C.', frequently 'Made in USA', some carrying product names like 'Perfecto' or 'Western'.

    Perfecto & Western Tags label
    • Reflects a mix of bold and simple designs.
    • Often includes the Schott logo with “N.Y.C.”
    • Tags frequently indicate “Made in USA” and feature size indicators.
    • Some tags have specific product names like “Perfecto” or “Western” in stylized fonts.

    How to spot it

    The Schott logo with 'Made in USA' and a product name.

    Value signal

    Strong; 70s Perfectos are highly collectible.

  3. 1980–1989

    'Schott N.Y.C.' Rebrand

    Rebranded to 'Schott N.Y.C.' with a standardised logo on square or rectangular tags, commonly with 'Made in USA' and the American flag.

    'Schott N.Y.C.' Rebrand label
    • Rebranded to “Schott N.Y.C.” with a more standardized logo.
    • Square or rectangular tags with bold lettering.
    • Commonly includes “Made in USA” and the American flag.
    • Some tags have product-specific designs, such as “Rancher” with western themes.

    How to spot it

    The standardised 'Schott N.Y.C.' logo with a US flag.

    Value signal

    Desirable; 80s Schott outerwear sells well.

  4. 1990–1999

    Flag & Size Rectangles

    Rectangular tags with the Schott logo and 'N.Y.C.', often paired with the American flag and size detail, in darker bold fonts.

    Flag & Size Rectangles label
    • Rectangular tags featuring the Schott logo and “N.Y.C.”
    • Often paired with the American flag and size information.
    • More modern look with dark colors and clear, bold fonts.

    How to spot it

    A rectangular Schott tag with the US flag and sizing.

    Value signal

    Solid; Schott's enduring quality keeps demand steady.

  5. 2000–2009

    First Looped Tags

    Modernised darker designs with varied layouts, the logo and 'N.Y.C.' prominent; looped tags appeared for the first time, separating size and care.

    First Looped Tags label
    • Modernized designs with darker colors and varied layouts.
    • Includes the Schott logo with “N.Y.C.” prominently displayed.
    • Some tags are looped for the first time, indicating size and care instructions separately.

    How to spot it

    A looped tag, with size and care split off.

    Value signal

    Common; condition-driven resale.

  6. 2010–2019

    Elaborate Modern Tags

    Further modernised layouts keeping the classic logo, with a variety of colours, materials and more elaborate graphics.

    Elaborate Modern Tags label
    • Further modernized layouts while retaining the classic Schott logo.
    • Use of a variety of colors and materials for tags.
    • Additional styles and layouts introduced, including more elaborate graphics.

    How to spot it

    Modern layouts with varied materials and graphics.

    Value signal

    Modern; priced on the piece.

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