Superdry
The British brand built on faux-Japanese graphics. The katakana script above the 'Superdry' wordmark is its signature tag marker.
- Origin
- England
- Founded
- 2003
- Category
- Designer & Casual
- Documented eras
- 2
How Superdry labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
2003–2009
English-Japanese Text Tags
Tags combine English and Japanese text, bold distinctive lettering with 'Superdry' prominent, in blue, white and red with borders enhancing the vintage look.
- Tags often feature a combination of English and Japanese text.
- Bold, distinctive lettering with the “Superdry” name prominently displayed.
- Use of various colors, including blue, white, and red.
- Tags may include additional design elements like borders or backgrounds that enhance the vintage look.
How to spot it
Mixed English-and-Japanese text on the tag.
Value signal
Common; too recent for a vintage premium.
2010–2019
Refined Katakana Tags
Modernised tag designs keeping the core branding, higher-quality materials and detailed stitching, vibrant colours, the Japanese characters still prominent.
- Modernized tag designs while retaining the core branding elements.
- Use of high-quality materials and detailed stitching.
- Incorporation of more vibrant colors and innovative design layouts.
- Japanese characters continue to be a prominent feature alongside the “Superdry” logo.
How to spot it
Refined tags with katakana beside 'Superdry'.
Value signal
Modern; priced on the piece.