Supreme
The Lafayette Street skate shop turned streetwear titan. The red box logo is constant; 'Made in U.S.A.' and 'Pre-Shrunk 100% Cotton' wording date the box-logo tees.
- Origin
- USA
- Founded
- 1994
- Category
- Athletic & Streetwear
- Documented eras
- 3
How Supreme labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1994–1999
USA-Made Box Logo Tags
Square or rectangular tags with the red-on-white box logo, a separate red size indicator, 'Made in U.S.A.' and sometimes 'Pre-Shrunk 100% Cotton'.
- Square or rectangular tags with the classic Supreme red-on-white logo.
- Accompanied by a separate size indicator, often in bold, red lettering.
- Tags include “Made in U.S.A.” and sometimes “Pre-Shrunk 100% Cotton.”
How to spot it
The box logo with 'Made in U.S.A.' and a red size tag.
Value signal
Rare and highly prized; 90s Supreme is collector-grade.
2000–2009
Standardised Size Tags
Much like the 90s, but size tags standardised in red and white, with consistent 'Pre-Shrunk 100% Cotton' and 'Made in U.S.A.' wording; tag colour varied with the garment.
- Similar to the 1990s, but the size tags are more standardized in red and white.
- Consistent use of “Pre-Shrunk 100% Cotton” with “Made in U.S.A.” in bold font.
- Occasional variation in tag colors due to garment styles (e.g., green, orange).
How to spot it
Standardised red-and-white size tags, 'Made in U.S.A.'
Value signal
Strong; 2000s Supreme holds firm resale value.
2010–2019
Varied-Make Box Logo Tags
The red-and-white box logo and 'Pre-Shrunk 100% Cotton' continued; fonts and tag sizing varied slightly as manufacturing locations changed.
- Maintains the red and white logo with “Pre-Shrunk 100% Cotton” text.
- Tags vary slightly in font and size, reflecting changes in manufacturing locations.
- Consistent use of “Made in U.S.A.” to emphasize American manufacturing.
How to spot it
The box logo with slight font/size variation by factory.
Value signal
Strong; demand for Supreme stays high, hype-driven.