Ted Baker
The British 'no ordinary designer label', founded in Glasgow. The clean 'TED BAKER LONDON' wordmark and elegant serif script date its tags.
- Origin
- England
- Founded
- 1988
- Category
- Designer & Casual
- Documented eras
- 3
How Ted Baker labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1990–1999
Elegant Serif Script Tags
Tags introduced the elegant 'Ted Baker' serif script in minimalist designs, the name prominent, often made in Italy in the brand's early years.
- Introduction of the iconic ‘Ted Baker’ script in an elegant serif font.
- Tags often featured a minimalistic design with a focus on the brand name prominently displayed.
- Made in countries like Italy, showcasing the brand’s initial commitment to European manufacturing.
How to spot it
An elegant 'Ted Baker' serif script, often Italy-made.
Value signal
Strong; 90s Italian-made Ted Baker is a sought era.
2000–2009
Colourful Print-Lined Tags
More colourful tags with fabrics and prints matching the garment, fuller care and fabric detail, with manufacture shifting to locations including China.
- Transition to more colorful tags, incorporating different fabrics and prints that align with the garment’s design.
- Inclusion of detailed care instructions and fabric content, emphasizing the brand’s focus on customer care and garment longevity.
- Manufacturing tags indicate a shift to more diverse locations, including China, reflecting global expansion.
How to spot it
Colourful tags with garment-matched prints.
Value signal
Common; modest resale.
2010–2019
Structured 'T'-Logo Tags
Modern sleek designs with bold clear fonts and a structured layout, the 'T' logo and added branding, line names like 'Endurance' on performance pieces.
- Modern and sleek designs with bold, clear fonts and a more structured layout.
- Increased use of symbols and additional branding elements like the ‘T’ logo.
- Continued diversity in manufacturing locations, with tags often noting the specific collection or line, such as ‘Endurance’ for more durable, high-performance fabrics.
How to spot it
A structured modern tag with the 'T' logo.
Value signal
Modern; priced on the piece.