Timberland
New England outdoor footwear and apparel brand launched in 1973. 'Timberland Weathergear' with bold logos and 'Made in USA' marks the 1980s; 'Classic Denim Weathergear' and the embroidered tree emblem track the 1990s; 'Earthkeepers' and 'Crafted Since 1973' date the 2000s–10s.
- Origin
- USA
- Founded
- 1973
- Category
- Outdoor & Heritage
- Documented eras
- 4
How Timberland labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1980–1989
1980s vintage Timberland tags
Typically labeled as “Timberland Weathergear” with simple, bold logos Commonly features “Made in USA” tags, reflecting domestic manufacturing.

- Typically labeled as “Timberland Weathergear” with simple, bold logos.
- Commonly features “Made in USA” tags, reflecting domestic manufacturing.
- Leather patches and rectangular fabric tags used for identification.
How to spot it
Typically labeled as “Timberland Weathergear” with simple, bold logos — confirms this label era.
Value signal
Good vintage demand; 1980s label detail is a key value driver.
1990–1999
1990s vintage Timberland tags
Includes the “Classic Denim Weathergear” and “Timberland” logos with embroidered lettering Bold logos often in gold or contrasting colors, usually accompanied by size information.

- Includes the “Classic Denim Weathergear” and “Timberland” logos with embroidered lettering.
- Bold logos often in gold or contrasting colors, usually accompanied by size information.
- More complex tag designs with multi-layered information (fabric content, manufacturing origin).
How to spot it
Includes the “Classic Denim Weathergear” and “Timberland” logos with embroidered lettering — confirms this label era.
Value signal
Moderate collector interest; condition and completeness determine value.
2000–2009
2000s vintage Timberland tags
Introduced the “Earthkeepers” line with environmentally friendly materials Expanded logo variety with simpler, more stylized branding.

- Introduced the “Earthkeepers” line with environmentally friendly materials.
- Expanded logo variety with simpler, more stylized branding.
- Emphasized the “Made in” tag, showcasing a diverse set of manufacturing locations.
How to spot it
Introduced the “Earthkeepers” line with environmentally friendly materials — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage Timberland tags
Emphasized sustainability with “Earthkeepers” and “Crafted Since 1973” logos Modern, minimalist designs with smaller font sizes for the logos.

- Emphasized sustainability with “Earthkeepers” and “Crafted Since 1973” logos.
- Modern, minimalist designs with smaller font sizes for the logos.
- Often features bold outlines around the tree logo and stylized fonts for size labels.
How to spot it
Emphasized sustainability with “Earthkeepers” and “Crafted Since 1973” logos — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.