Tory Burch
New York bohemian-luxury brand founded by Tory Burch in 2004. The bold orange Tory Burch logo centred between 'TORY' and 'BURCH' marks the 2000s founding era; more varied colour and design treatments with the double-T emblem track the 2010s growth.
- Origin
- USA
- Founded
- 2004
- Category
- High Fashion
- Documented eras
- 2
How Tory Burch labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
2000–2009
2000s vintage Tory Burch tags
The 2000s tags often feature a bold, orange Tory Burch logo centered between the words “TORY” and “BURCH Tags from this era typically use a thick, sturdy fabric material, giving them a durable feel.

- The 2000s tags often feature a bold, orange Tory Burch logo centered between the words “TORY” and “BURCH.
- Tags from this era typically use a thick, sturdy fabric material, giving them a durable feel.
- The logo on these tags is printed in a bright orange color, standing out against a neutral background.
- The font is consistent and clean, with a focus on a modern yet timeless aesthetic.
How to spot it
The 2000s tags often feature a bold, orange Tory Burch logo centered between the words “TORY” and “BURCH — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.
2010–2019
2010s vintage Tory Burch tags
In the 2010s, Tory Burch tags evolved to include more variety in design and color Tags from this era often feature the iconic Tory Burch logo, sometimes accompanied by a different color palette, such as a blue logo on an orange background.

- In the 2010s, Tory Burch tags evolved to include more variety in design and color.
- Tags from this era often feature the iconic Tory Burch logo, sometimes accompanied by a different color palette, such as a blue logo on an orange background.
- The material used for these tags tends to be more refined, with a softer feel compared to the earlier, more rugged tags.
- Some tags also showcase the logo without any accompanying text, focusing solely on the emblem.
How to spot it
In the 2010s, Tory Burch tags evolved to include more variety in design and color — confirms this label era.
Value signal
Entry-level vintage; value driven by brand recognition and condition.