True Religion
The Los Angeles premium-denim brand of the 2000s boom. The guitar-playing Buddha logo and horseshoe-stitched 'U' date its jeans.
- Origin
- USA
- Founded
- 2002
- Category
- Denim
- Documented eras
- 2
How True Religion labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
2002–2009
'Made in USA' Buddha Tags
Tags often read 'Made in USA', featuring the guitar-playing Buddha and bold serif 'BRAND JEANS', usually white with red and blue accents.
- Tags often say “Made in USA” indicating the brand’s origin and manufacturing.
- Features the iconic Buddha playing a guitar, a distinct trademark of True Religion.
- Bold serif lettering with “BRAND JEANS” prominently displayed.
- Typically uses a white background with red and blue accents.
How to spot it
The guitar-playing Buddha with 'Made in USA'.
Value signal
Strong; 2000s USA-made True Religion rode the premium-denim boom.
2010–2019
Global-Make 'World Tour' Tags
Tags note production in China or Vietnam, keep the Buddha logo with more varied colourways, some adding 'World Tour' branding, in modernised fonts.
- Tags may indicate production in various countries such as China and Vietnam.
- Continues to feature the Buddha logo, but with more diverse color schemes and layouts.
- Incorporates additional branding elements like “WORLD TOUR” on some tags.
- Modernized font styles while retaining the core elements of the logo.
How to spot it
The Buddha logo, sometimes 'World Tour', global make.
Value signal
Modern; priced on the piece.