Umbro
Manchester football outfitter behind countless classic kits. The double-diamond emblem — sharp-cornered, then softened — and 'Made in England' wording date its tags.
- Origin
- England
- Founded
- 1924
- Category
- Athletic & Streetwear
- Documented eras
- 4
How Umbro labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1980–1989
Sharp Double-Diamond, Made in England
Many 80s Umbro pieces were made in England, with a lowercase 'umbro' and a sharp-cornered double diamond.
- Not all, but many Umbro products were made in England in the 1980s
- Umbro is in lower case
- The double diamond has sharp pointed corners
How to spot it
A sharp-cornered double diamond, lowercase 'umbro'.
Value signal
Desirable; English-made 80s Umbro is a sought era.
1990–1999
Uppercase Wordmark Tags
Country of make moved to the wash tag; 'UMBRO' appears uppercase in the new brand font with a slightly thicker double diamond, and neck tags now carry sizing.
- Information about the location of manufacturing moved off the neck tags and onto the wash tags
- Umbro is in upper case in the new brand font
- The double diamond has slightly thicker lines but is similar shape and proportions otherwise
- Neck tags also started to include sizing information at this time
How to spot it
Uppercase 'UMBRO' with sizing on the neck tag.
Value signal
Strong; 90s Umbro football-era kit sells well.
2000–2009
Thinner Diamond & Font
The double diamond grew thinner and the font blockier; late in the decade the diamond's corners began to soften.
- The double diamond is slightly thinner
- The font is also blockier and slightly thinner
- In the late 2000s the corners of the double diamond became softer and more curved
How to spot it
A thinner double diamond and blockier font.
Value signal
Common; modest resale.
2010–2019
Soft-Cornered Diamond
The double diamond now has clearly curved corners with thinner lines, on proportions close to the original.
- The corners of the double diamond are more curved
- The proportions are similar to the original double diamond but with slightly thinner lines
How to spot it
A curved-corner double diamond with thin lines.
Value signal
Modern; priced on the piece.