Vans

How Vans labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.

1. 1990–1999

   'Since 1966' Block Tags

   Bold block lettering, often with 'Since 1966', on simple rectangular tags with a size indicator.

   
   • Features bold, block lettering of the Vans logo.
   • Tags often include “Since 1966” as a nod to the brand’s founding year.
   • Typically rectangular in shape with simple, straightforward designs.
   • Some tags include a size indicator, usually positioned at the bottom or side of the main logo.

   How to spot it

   Block-letter Vans logo with 'Since 1966'.

   Value signal

   Desirable; 90s Vans apparel has a loyal skate following.

2. 2000–2009

   Checkerboard & 'Designed in U.S.A.'

   Modern colour schemes, 'Designed in U.S.A.' wording, and the checkerboard motif nodding to skate roots.

   
   • Introduction of more modern and varied color schemes.
   • Logo remains prominent, often accompanied by additional text such as “Designed in U.S.A.”
   • Tags might feature a checkerboard pattern, paying homage to Vans’ skateboarding roots.
   • Size information is typically included directly on the main tag or on a separate smaller tag.

   How to spot it

   Checkerboard detailing and 'Designed in U.S.A.' text.

   Value signal

   Common; value driven by the graphic or collab.

3. 2010–2019

   Collab Tags & Screen Prints

   Varied fonts and layouts, collaboration co-branding, and screen-printed tags with detailed fit and fabric info.

   
   • Continued modernization with varied fonts and layouts.
   • Tags might include collaboration branding, such as with the “Baker” tag seen in the images.
   • Use of different materials and print methods, including screen-printed tags.
   • Size and fit information often included, sometimes with detailed garment information like fabric content and fit style.

   How to spot it

   Screen-printed tags, often with collab co-branding.

   Value signal

   Modern; collabs aside, priced on the piece.