Wrangler
Western denim launched under parent company Blue Bell and designed for rodeo riders. Early co-branded 'Blue Bell Wrangler' tags are the key dating marker.
- Origin
- USA
- Founded
- 1947
- Category
- Denim
- Documented eras
- 3
How Wrangler labels evolved over time. Match the markers below against the tag in hand to place a garment in its era.
1947–1964
Blue Bell Wrangler
Wrangler launched in 1947 under parent company Blue Bell. Early garments are co-branded 'Blue Bell Wrangler'.
- 'Blue Bell' wording alongside the Wrangler name
- Leather or paper patch reading Blue Bell Wrangler
- Wrangler 'W' stitched on the back pockets
- Model codes such as 11MWZ
How to spot it
The presence of 'Blue Bell' next to the Wrangler name.
Value signal
Blue Bell-era Wrangler is desirable western vintage.
1964–1990
Dropped Blue Bell Tag
By the mid-1960s the Blue Bell name was dropped from consumer labels, leaving the Wrangler name standing alone.
- Wrangler name without Blue Bell
- Woven label with the Wrangler logo
- Made in U.S.A. wording
- Union-made labels on some lines
How to spot it
Wrangler branding with no Blue Bell and a U.S.A. origin.
Value signal
Good value for U.S.-made western wear.
1990–present
Modern Printed Label
Recent Wrangler garments use printed labels and overseas production.
- Printed label
- Care symbols
- Overseas 'Made in' origin
How to spot it
Printed labels paired with a non-U.S. origin.
Value signal
Common; minimal vintage premium.